Shahrukh Khan Brand Value at Stake: Shah Rukh Khan is not only physically broken due to Aryan Khan’s arrest, but he is also suffering financial loss. Shahrukh’s brand value is at stake after Aryan Khan’s arrest in a drugs case. After this case, Byjus has already banned Shahrukh’s advertisements.
Shahrukh not only endorses this brand, but he is a shining face of dozens of brands for which he charges crores of rupees. From cars to home furnishings, the actor has a vast business portfolio.
Is Shahrukh’s brand value at risk due to Aryan Khan’s arrest in drugs case? Famous adman Prahlad Kakkar answered this in his recent interview with Hindustan Times. Prahlad Kakkar believes that Aryan Khan’s arrest has been made a mere farce. Prahlad feels that Shahrukh Khan’s brand value is under threat, but Aryan Khan is not the reason for that.
Shahrukh Khan’s brand value is under threat.
He said that the rivals could say that the son of your brand ambassador has been arrested in the drugs case; what are you teaching the children? Prahlad said that he does not need to give any reply to such attacks. Instead of removing them, one should wait to see what the outcome is. Aryan has just been caught, it is a political thing, and everyone understands it. In the end, they have to let him go.
Talking about the brand value of Shahrukh after Aryan’s arrest, according to the report, Prahlad Kakkar said that Shahrukh’s brand value is no longer as strong as it was before, that too when his films were doing much better. More people were watching him back then than now, so the brand value has naturally suffered. However, the episode related to his son cannot be held responsible for this.
Not only Prahlad, but another trade expert Atul Mohana also believes the same. According to the report, Atul says that this time is challenging for Shahrukh and him. However, he also says that this case will not affect the brand value of Shahrukh. Atul said that I think he will emerge stronger after this. I will be eagerly waiting for this even more. This is creating sympathy for the Khan family and increasing anger towards the system.