The Apple iPhone reign continues in the premium smartphone segment. According to the first quarterly report of 2020, Apple alone has a share of 57% in the premium smartphone market worldwide. Apple iPhone 11 was the best-selling model in the first quarter of the premium segment. During this time, 4 Apple smartphones were among the top 5 best selling smartphones. The 5G device accounted for just 5 percent of the total premium segment in the first quarter. Explain that the premium segment contributed 22 percent to the global smartphone market this year, the same as last year.
Apple Continues To Dominate
After Apple, Samsung, and Huawei smartphone brand number comes in this list. In the first quarter of the year, the market share of Oppo has increased by 67 percent, while the market share of the Reno3 pro-5G Series and Xiaomi increased. MI 10 5g and Mi Note 10 series accounted for a large percentage of Xiaomi’s market share.
According to Counterpoint Research, Apple, Samsung, and Huawei have around 88 percent of the total market share if it ranks among the 3 top players in the premium smartphone segment. If you talk about popularity in the premium segment, then the Oneplus7 series was discussed a lot around the world. The Oneplus brand ranked fifth in the premium smartphone market. But globally, premium smartphones accounted for 57 percent of the total revenue. Huawei’s 5G device was in high demand in China. The company sold 42 percent of the overall 5G device in China.
According to Varun Mishra, research analyst at counterpoint research, growth in the premium smartphone market can be seen in the coming days due to the 5G device launched by Apple. Due to the influence of COVID 19, the premium segment smartphone market can see some ups and downs.