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‘Selling Sex In Mourning’, Uproar Over Nude Model In Funeral AD


Russian Funeral Company Ad: There was a dispute over advertising a company providing Mortuary Service in Russia. An advertisement of the company showed several bikini-clad women with coffins. Some women are also seen lying in the coffin. At the same time, some women were also shown nude in the advertisement.

Russian Funeral Company Advertisement

As soon as this ad went viral on social media, users started trolling this Moscow based company Horonim Undertakers (HORONIM.RU undertakers). The company recently shared a 42-second ad video on its Instagram and Tik Tok accounts. Many people have asked questions on whether sex is sold even in mourning?

In the video, many models wearing bikinis are seen standing and posing with the coffin. Models are also lying on top of the casket in an objectionable position. Through this advertisement, the company was promoting its Funeral Services.


The video of the ad has been viewed thousands of times on TikTok and Instagram since it was posted on January 21 and 22, respectively. Through the advertisement, the company said that it has trained agents who organize the entire process of the funeral. The company is being criticized on social media after the video of this advertisement went viral.

One user commented and wrote that the ‘minds of the company have gone bad’. At the same time, another user reported that people had forgotten their limits. At the same time, another user wrote – Why do we need nude women to advertise such sad times and private moments? Most of the users have described this advertisement as an objectionable advertisement.

Ashish Kumar Mishra
Ashish Kumar Mishrahttps://www.spotnews18.com/
Ashish Kumar Mishra is the Founder and CEO at Spot News 18. He created Spot News 18 on 30 June 2019. His intention to make these News Websites was only to provide correct and official news to his readers. Now, he is working on Spot News 18 to expand his website reach to all parts of the world.

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